SunTrust recently released a new advertisement about "parents who are planning retirement for three." The commercial depicts a middle-aged couple and their live-at-home autistic son. The most interesting aspect of the commercial is that the autistic actor isn't a professional, he is a real performing arts student named Patrick Storey, living with autism. SunTrust consumer marketing director Emmet Burns says it's an example of the company "concentrating on the real-life circumstances, the real challenges that clients face." I think it is quite commendable and refreshing on SunTrust's behalf to step outside the boundaries and use a real life disabled person in their commercial. It makes the advertisement much more effective and has a certain emotional appeal to it. I hope this is the beginning of a new trend in the advertising industry.
I think that is really cool angel to use especially for a product like this. SunTrust is really recognizing that planning for retirement is not the same for everyone, it's different for each family. I love the emotional appeal they are speaking too, it's very touching and like you said very refreshing.
ReplyDeleteIt's awesome that awareness for many different walks of life are becoming more and more popular. SunTrust did a smart thing by pulling on the emotional strings of the viewers and targeting their services to a specific group of people. Autism affects thousands in the United States and it's reality. This advertisement seemed to hit the nail on the head.
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